"It's all Politics"

Politics………………………………
The word is like a picture. It can tell you 1000 words, if not maybe even more. Over the years the public have been exposed to political campaigns that have displayed how other parties can gain a much higher vote rate compared to their vicious opponents. In past society has seen political parties using various forms of communicating their cause, beliefs and most importantly themselves as politicians.



However, at times when they think they are making an impact and move towards their current and future voter’s, it sometimes can backfire upon them.
Some of the main platforms that many political parties and Politician’s have used in order to strengthen their political campaigns are: Television commercials, print media, PR and the more popular and more recent platform the Internet.
Some politician’s have been using the social media website, YouTube to broaden their voter audience during their campaigns.

Some of the benefits from using YouTube for political gain are:
• The political party or politician are able create a positive image for themselves
• Create an awareness to the public voter’s about the cause, beliefs and appearance of the political party or politician
• Able to communicate through a website that has millions of viewers a day
• Incorporate the use of imagery and audio to capture and tap into the emotions of the voter’s
• Able to counter-attack opponents views if some accusation has been made



And some of the risks that political parties and politicians are faced with utilising YouTube for political gain are:
• Getting accusations made against them by using imagery and audio to create a negative impact on the parties or politicians
• Can make some politicians seen to be as a joke by parody videos and music clips

This risk is one of the most devastating risks that could happen to any political party because it can create such a negative to the political party or the politician running the campaign. All it takes is some images, videos or even a slip up in something a political has said in order to create a television commercial that can ruin a campaign without even running it properly.
For example: The battling fight for the Presidential race of the US of A between John McCain and Barrack Obama. This is a prime example of how two opposing political parties used YouTube to attack each other in negatives ways in order for the other politician to look bad.





With the ever-changing and ever-growing industry of technology and the Internet, political campaigns in the future will be using various forms of media platforms and the Internet will become the main platform that will be used to strengthen a political campaign and target opposing ones. With the millions of users on the Internet it will change the way we look at information and how we will see politics from a different digital perspective.